Tadanori Yokoo. The poster as work of art

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With exhibitions at MOMA New York and other prestigious museums, the art of the Japanese artist Tadanori Yokoo is a distinctive one that alludes to Russian Constructivism, Surrealism and Pop Art.

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Though in the West there is a clear distinction between commercial pieces and artwork, in Japan there is no such division. Moreover, in the late 17th-century emerged a new type of artwork that was both commercial and artistic named yukio-e.

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“Yokoo’s posters are not designed around conventional poster-like ideas. Rather his posters have been executed from his own desire for creative expression, with little regard for cognitive clarity or message,” stated the art critic Yasushi Kurabayashi.

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Photo credits: Tadanori Yokoo

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