Tadanori Yokoo. The poster as work of art

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With exhibitions at MOMA New York and other prestigious museums, the art of the Japanese artist Tadanori Yokoo is a distinctive one that alludes to Russian Constructivism, Surrealism and Pop Art.



Though in the West there is a clear distinction between commercial pieces and artwork, in Japan there is no such division. Moreover, in the late 17th-century emerged a new type of artwork that was both commercial and artistic named yukio-e.



“Yokoo’s posters are not designed around conventional poster-like ideas. Rather his posters have been executed from his own desire for creative expression, with little regard for cognitive clarity or message,” stated the art critic Yasushi Kurabayashi.




Photo credits: Tadanori Yokoo


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