3GATTI designs SND fashion store

3GATTI -SND-fashio- store-china-2

The Italian-Chinese design studio 3GATTI redesigned SND’s fashion store located in Chongqing, China, creating a large-scale installation that covers the ceiling of the entire store with thousands translucent fiberglass sheets.

3GATTI -SND-fashio- store-china-3

“We imagined an elastic ceiling that was pulled down by the weight of these various objects. We used a very thin white translucent fiberglass material because of its fire resistance and the way it reacted to light, thus creating a ceiling landscape that would be a spectacular source beauty and emptiness; perfect for every fashion victim”, stated the architect Francesco Gatti.

3GATTI -SND-fashio- store-china-1

More than 10,000 pieces of fiberglass sheets form a dynamic installation that creates a futuristic environment amplified by the mirrors on the walls. The clothing garments hang from the ceiling emerging as elements of the installation.

This slideshow requires JavaScript.

Photo credits: 3GATTI





Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s