Nendo. Chocolate & minimal design


The Japanese design company, Nendo, wowed everyone present at this year’s Maison et Objet event by revamping the traditional concept of the… box of chocolates.

Only by using different shapes and textures, but keeping the same recipe, Nendo succeeded in creating nine types of chocolates, each with a distinct taste and name. most-beautiful-box-of-chocolates-nendo3

The chocolates are named after Japanese expressions to describe the unique shape:
1. “tubu-tubu” Chunks of smaller chocolate drops.
2. “sube-sube” Smooth edges and corners.
3. “zara-zara” Granular like a file.
4. “toge-toge” Sharp pointed tips.
5. “goro-goro” Fourteen connected small cubes.
6. “fuwa-fuwa” Soft and airy with many tiny holes.
7. “poki-poki” A cube frame made of chocolate sticks.
8. “suka-suka” A hollow cube with thin walls.
9. “zaku-zaku” Alternately placed thin chocolate rods forming a cube.

Photo credits: Nendo


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